National Bus Sales
A searchable inventory platform for one of America's largest bus dealers, turning a catalogue of 500+ vehicles into a structured buying journey that shortened the path from enquiry to sale.

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- E-Commerce
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Thirty years of dealership experience and a fleet of over 500 buses deserved a digital presence that could do the heavy lifting at the top of the funnel. National Bus Sales needed buyers of school buses, coaches and shuttles to self-qualify quickly — finding the right spec, body type and price bracket without having to pick up the phone for every preliminary question.
We built a WordPress site with an advanced inventory search system: filterable by type, capacity, year and condition, with full specification sheets and photo galleries per vehicle. Financing information and targeted contact tools complete the picture, giving the sales team warmer, better-informed leads. The platform reduced the inquiry-to-sale cycle by 20% — measurable ROI from a cleaner buying journey.
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