Field notes & incantations.
Writing on brand, search, web and the craft behind the work — what we try, what we learn, and what we'd do again.
Brand & ContentMarch 3, 2026Branding and Print Still Matter in a Digital World
Your brand is the impression you leave before anyone reads a word — and print is one of the few places that impression is held in someone’s hands.
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Brand & ContentDecember 9, 2025Content Marketing for Businesses That Hate Blogging
You do not need to be a writer, and you do not need to post daily. You need to answer the questions your customers already ask.
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Brand & ContentSeptember 30, 2025Marketing That Performs vs Marketing That Looks Busy
A full calendar of activity is not the same as results. Here is how to tell the difference — and stop paying for motion.
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Brand & ContentJuly 22, 2025Answer Engine Optimization: How to Be the Answer, Not Just a Result
Search is quietly becoming answer. AEO is the work of making sure that when an AI engine speaks for your industry, it is quoting you — not your competitor.
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WebMay 20, 2025Web Design That Converts: Beauty Is Not the Brief
A site can win design awards and still lose customers. Conversion comes from clarity, speed and trust — not decoration.
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SocialMarch 18, 2025Social Media Strategy That Builds Pipeline, Not Just Likes
Posting on every platform is not a strategy. Knowing which platform your buyers use, and what they need from you there, is.
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Paid MediaJanuary 14, 2025Google Ads That Do Not Waste Your Budget
Most wasted ad spend is not bad luck — it is a handful of avoidable mistakes. Here is where the money leaks and how to plug it.
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SEONovember 12, 2024Local SEO for Small Business: Showing Up Where It Actually Counts
You do not need to outrank the whole internet — just the few streets and search terms that send you customers. Here is how local SEO really works.
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